On June 15th, the 127th Online Canton Fair will be opened, Booth NO: 8.0J22, date: 2020 6.15 -6.25.
As novel coronaviruses continues to deteriorate in many countries and regions, the 127th Canton Fair has decided to repeat it.
Due to the gradual control of Chinese novel coronaviruses, the Executive Meeting of the State Council of China decided that the 127th Canton Fair will be resumed online in the middle and late 6 months.
The overall agenda of this online Canton Fair will mainly include:
1. Online display docking platform
2. Cross-border e-commerce zone
3. Live marketing services
These three parts. Continue to give full play to the advantages of the trade show, focusing on B2B, taking into account some B2C platforms, to create a 10x24 hour online foreign trade platform. At the same time, the online Canton Fair will provide companies and buyers with:
1. Online referral
2. For mining and docking
3. Online negotiation and other services
Let Chinese and foreign merchants place orders and do business without leaving home.
There are three main characteristics of the Online Canton Fair in 2020:
1. Establish an online display docking platform.
25,000 Canton Fairs will be promoted to enter the online display of all enterprises, and will be divided into export exhibitions and import exhibitions according to the familiar physical booth settings. The respective exhibition areas will be established respectively. The clothing category and the medical and healthcare category are divided into 16 categories of commodities, and 50 exhibition areas are set up respectively; the import exhibition will be set up with 6 major alternatives such as electronic home appliances and building materials and hardware.
Through technical means, it will focus on promoting Chinese brand enterprises and commodities. At the same time, we will strengthen the supply and purchase docking service and hold special online docking activities to increase. The query system will be optimized and the search function in multiple languages will be improved to facilitate buyers to find exhibitors and exhibits. Online matching efforts to enhance the efficiency of organizing exhibitions.
2. Establish a cross-border e-commerce zone.
An event with the theme of "Synchronous Canton Fair, Global Business Opportunity" will be held. Through the establishment of exchange links, online business activities will be carried out at a unified time according to the unified name and image established by the Canton Fair.
It mainly includes two parts: one is the establishment of a cross-border e-commerce comprehensive pilot zone, the promotion of the work of each comprehensive pilot zone, and the promotion of joint cross-border e-commerce brand enterprises. The second is to select the best cross-border e-commerce platform, highlighting the "business-to-business" trade show characteristics. It mainly cooperates with the B2B platform, and at the same time takes into account part of the B2C platform, and encourages the platform to organize various enterprises that meet the quality standards to participate in the Canton Fair and expand the beneficiary enterprises.
3. Provide live marketing services.
An online live broadcast column and link will be established, and a 10 × 24 hour online live broadcast room will be set up separately for each merged enterprise. This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also publicize and promote a large number of merchants at the same time through online broadcast. Before the exhibition, special trainings will be given to enterprises to enhance their ability to communicate and sell. Transformed into a platform, providing functions such as lookback on demand, video upload, interactive communication, sharing, etc., to enrich the performance of the exhibition.
According to the feedback from the general foreign trade enterprises, no specific registration rules have been issued for this online Canton Fair, and no notice of how to register and pay fees has been received. In the past few days, I will pay attention to the news of the official website of the Canton Fair at any time.